Designer Spotlight: Vicky Posner

If you don’t know her already, Vicky Posner is an upcoming, local designer from Rhode Island.  She was brought up in Barrington and now resides in Warwick with her boyfriend.  Vicky puts a lot of heart and soul into everything she does.  Ever since she was a young girl, she was interested in fashion.  She would always want to fix bracelets and other items in order to make them better.  Vicky Posner has the passion and drive to motivate her growth.

It was only last November when she decided to leave her job position at a jewelry manufacturer and began to work with her own line called Vicky by Victoria. Her main purpose was to create a line that people would love to wear and could afford.  Vicky by Victoria is a great collection of hand-made bracelets that consist of themes involving faith, a rocker feel, classic, and even bracelets that inspire your own personality.  This brand targets a consumer between the ages of 18 and early 30’s.  Furthermore, Vicky dreamed about a company that helped others through fundraising campaigns.  As much as she enjoys the business of fashion, the caring and loving side of Vicky Posner will always come through in the end.  As of right now, Vicky by Victoria has a website and can be found in five salons and four boutiques.  The website has started to expand with trendy clothing selections.  These items are not designed by Vicky herself, but are from additional designers.  Vicky takes time to works with Pauly D’s Dirty Couture line.  In the near future, she hopes to add a website explicit to the trend pieces with the name Ntrendsic.  Men’s street ware with a hipster look will also be supplementary to this site.  A storefront location is in the process.  It will be a boutique called Ntrendsic.  However, this is not the endRr for Vicky Posner’s success.  She plans on creating a luxury line that will consist of standout pieces that will target a Nordstrom or Saks consumer.  This higher end accessories line will target ages 20 and up and start with prices around $150.  Similar to Vicky by Victoria, this will originate with bracelets and later branch out to other accessories.  Graphic designer, Jason Leoni is helping her with the branding of this luxury collection.

In ten years from now Vicky Posner dreams to open her ideal shop with a half-pipe inside and a very unique atmosphere for the consumer.  She wants people to go out of their way to visit the shop.  This boutique will not be a white wall setup, but have a distinct, fun feel.  Customers are exceptionally important to this genuine designer.  Vicky Posner is not only talented, but honestly enjoys get to know her consumer.  She loves what she does and it couldn’t be more obvious.  Outside of having her dream store, she wishes to have a family and continue to do what she loves in hope that her collections will one day end up in Bloomingdales.  Vicky Posner herself stated, “I want the American dream of becoming something.”

vickybyvictoria.com">http://vickybyvictoria.com/

Social Women with Sara Faella of Fashion RI

Social Women invites Sara Faella owner of Fashion RI to talk about 2012 fashion trends. Get tips for this year's do's and don'ts!

Owner, creator, founder & branding enthusiast Rosanna Ortiz Sinel built a brand, created a strategy, and identified a need in our Providence market. Just two years ago, she created Style Week Providence. Originally a fashion writer and advertising guru with a clear passion for the arts, she changed the way style is appreciated in Providence. StyleWeek Providence was created to honor designers and give them the recognition they deserve. "We are actually known to say 'no' more than we say 'yes'," Rosanna tells Sara Faella, founder of FashionRI.  They believe that while designers are busy with creating collections and fronting costs, marketing and branding can fall to the back burner and that's where Style Week, LLC the PR outlet comes in.  

"These designers deserve recognition and the attendees that go along with it.  We are 

selective in who we represent, but that's because we give our designers the PR they need."  Rosanna continues to tell the FashionRI team that you can look forward to these two separate entities in the future: StyleWeek Providence for Runway/Fashion Shows and Events, and StyleWeek, LLC the branding and PR team that will represent the designers.

There are four ways to get involved with StyleWeek Providence 1) you can be a participating designer, which involves an extensive application process.  A lot of these designers are professionals and many coming from previous seasons of Project Runway.  With this being said, the aspiring designer could feel quite intimidated.  As a result they have created SEED, a student design competition to level the playing field a bit. The FashionRI Team is eager to see the turn out in January for these young designers.  2) As an industry professional you may receive invite only seats or 3) there are 120 seats open to the public, Rosanna feels that general public and not just professional buyers should be able to be an attendee "because essentially" she chimes in "we are all buyers." 4) Then of course there are sponsorship opportunities, this season StyleWeek Providence has accumulated over 20 sponsors including Swarovski, Providence Monthly and The Rhode Show.

As we wrapped up our interview Sara asked a final question "So who is responsible for inspiring you or guiding you into this path?" Rosanna without hesitation said her Dad, Martin Ortiz. She said "he always told me to go for my goals and was so supportive in anything I did or wanted to do." 

FashionRI unquestionably enjoyed interviewing Rosanna, a beautiful inspiring woman and successful entrepreneur. We also look forward to covering StyleWeek Providence this season at The Providence Biltmore Hotel January 22nd-28th 2012. Please be on the lookout for video & media coverage by the FashionRI Team.

Twitter @rosannasinel

Twitter @styleweekprov

Twitter @fashion_ri