Sunday, April 10, 2011

Spotlight Designer:Julie Sygiel for Sexy Period

We introduce our Second Spotlight Designer, 
Julie Sygiel 
for 
Sexy Period Underwear



Finding harmony between fashion and function is no easy task for designers and thus we as consumers often sacrifice one or the other.  In terms of delicate womanly issues such as (gasp!) menstruation, being fashionable is virtually never an option.  How many of us have those pairs of faded, tired looking panties that we only keep for such an occasion? You know, the ones that get tucked away in a dark corner of the underwear drawer and only get worn for the most inconvenient 5-7 days of the month?  The ones you hate your significant other to see, much less launder?  At one point they were new and exciting but once a drop of blood hits them, they’re sent into period panty retirement- or even thrown away.  How annoying! Who wants to sacrifice fashion for bodily function?
                  Not me, not you, and certainly not Brown University alum Julie Sygiel, the founder and CEO of Sexy Period.  Much like the name suggests, Julie wants all ladies to feel sexy, even while on their period. 
Julie studied as a Chemical Engineer switching to Entrepreneurship and from there created a business plan to create Sexy Period. After obtaining a few male investors and Julie exclaims during the inverview at FashionRI “and who knew, 40 years ago we could never have gone before male board of investors for period underwear..” we couldn’t agree more and let’s face it women are valuable in the corporate world and the last thing they need to be worried about is spillage on the job!
Julie and team’s business plan then quickly extended into a 2.5 year market research and product development plan that included testing products for even “Worst Case Scenario’s” thus being said some fabrics took the cake: elastic lace, nylon/spandex and micropolyesters. It must be known these must have’s are manufactured right here in the U.S in Pennsylvania with their first mass production of 500 pairs sold out instantly and second production to begin in early May.
                  These fashion forward and comfortable undies are leak resistant back up underwear, they conveniently avoid “OMG” moments due to period spills made in sizes XS-XL. The silhouettes even range in style and we here at FashionRI just love the Boy-Short style Sexy Period undies.
                  You can find SexyPeriod on sale on their website at 
prices ranging from $32-$44.





 Thank you for letting us interview you we are huge fans of Sexy Period!

interviewed by Sara Faella & Chrissi Hennessey
written by Sara Faella & Lauren Ashley